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on hold marketing
Think back to the last time you received a telemarketing call. You were probably sitting down to have dinner with your family (it always seems to be at that time) and once the phone rang and you got up to answer it, you were bombarded with a hard sell. It was likely an unpleasant experience and...
There's really only one question that must be asked prior to investing in any kind of product, service or new strategy for your business: "What's the point?" Ultimately, it's important to know why a certain decision is being made, because once that question is answered, organizations have a...
Perhaps the biggest misconception in the business world is that you have to spend money to make money. Yes, running a company is costly and there are a myriad of required expenses, but many key initiatives - particularly marketing and advertising - can be accomplished with a relatively small...
There are a number of ways on hold marketing messages can allow a company to stand out in front of its competition. Recently, this blog discussed the importance of thought leadership and how implementing messaging that conveys intelligent opinion on the industry can let consumers know they have...
At the end of the day, customers are people, and they want to buy from other human beings. This fact sometimes gets lost on marketers and can often result in an ineffective strategy. This is more common with businesses that sell to other companies (B2B sellers), but those selling to consumers...
Do you remember the first time you saw a designer cupcake bakery? It was a novel concept. Breaking off from the traditional bakery to create a niche industry was genius. That seems like a long time ago.These days, designer cupcake bakeries are everywhere. The market is heavily saturated, and...
As a recent study conducted by the On Hold Messaging Association (OHMA) discovered, companies implementing an on hold marketing strategy have come to enjoy a tremendous number of benefits. The survey also found out why certain companies have decided to invest in an on hold solution. There was a...
As this blog has mentioned in the past, on hold marketing messages are a golden opportunity for businesses to set themselves apart from the competition. Once a potential customer is on the phone, it's up to the company to keep them from hanging up and calling a competitor. There are many...