On Hold content that keep callers from hanging up are written by studio writers...that is...writers that work in an audio studio and write content intended to be listened to. An experienced studio writer knows the difference between writing content intended to be read....and writing content...
on hold marketing
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Our blog contains company news, industry trends, marketing tips and expert advice on on-hold messaging and in-store music & messaging.
Selected Category: On Hold Best Practices
On Hold Messaging Program – Here’s Why You Need One
We're often asked "Why do I need a on hold messaging program for my business?" We're glad to have the question asked because the phrase "on hold messaging" is not self explanatory. The phrase "on hold messaging" refers to an audio program that features pleasant music and custom designed scripts or...
Best Practices for Call Handling – How To Prevent Lost Calls
My inspiration to create this article on "best practices for call handling" is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses. It is important to describe the nature and purpose of my phone calls to these businesses. The...