(804) 273-6900
(804) 273-6900
on hold marketing
You Paid for That Prospect to Call You! Your business may have invested thousands of dollars in TV, radio, billboards, internet paid ads, conference booths, or even a sales team to attract prospects. Great! And here they come! The business expects that some of these prospects will inquire further....
The insistence by so many businesses to push inquisitive or needy clients to self-help, menu-driven systems is at times, mind-boggling. However, when technology is deployed with the caller’s best interests in mind, it’s a wonderful thing. But when technology is deployed to simply benefit the...
Do you want to keep your On Hold messages fresh, but don’t find that you have the time to address it every month or every quarter? We’ve had quite a bit of success in the past few years helping our clients work in advance. Several of our quarterly-program clients have found that mapping out a...
Developing content — whether it's in print, audio or visual form — has proven to be an effective marketing strategy. But if that's the case, why are health care organizations finding it so hard to embrace this concept? It's not that medical professionals don't appreciate the value of content...
Brand and image management is an essential component of any organization. Everything attached to a business - from the content of its marketing messages to the color of its office window shades, represent what the company is all about. When prospective customers call an organization, everything...
The higher education industry is not impervious to the benefits of a successful marketing campaign, but for any tactic to be effective it must be properly implemented and managed. That's why Northwestern University hired a Chief Marketing Officer to oversee all of the school's promotional...
The principles of digital content marketing aren't exclusively related to your website. As our blogs have stressed in the past, the idea of creating dynamic, engaging content can apply to virtually any marketing strategy. Recently, the online publication Fast Company listed a number of questions...
It's safe to say those who are in pain are not the most patient people. Depending on the severity of their pain, they may not have the physical ability to wait, which can become problematic if your medical organization is constantly busy. Whether you work at a hospital, doctor's office, dentist's...