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on hold marketing
Dental hygiene is becoming more apparent in recent years as poor gums and plaque build up can be linked to respiratory illness, cardiovascular disease and diabetes. These conditions would indicate Baby Boomers as a suitable target audience. However, it's possible that dental office marketing often...
Smart Veterinary Practices have a plan to use hold time not only toward their own advantage, but also their caller’s. Your practice benefits because an engaging audio program makes the time on hold seem shorter, resulting in less frustration from the caller. Callers benefit from hearing all the...
Scotty, beam me up… …put me here…and yes!.... over there too! In the spirit of getting more done, isn’t this everyone’s dream? Not just to be “beamed”…or have your message beamed to prospects instantly, but to have it “beamed” to multiple prospects at once? ...
My inspiration to create this article on "best practices for call handling" is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses. It is important to describe the nature and purpose of my phone calls to these businesses. The...
The dental industry is going through change. Today's patients have more avenues to shop around thanks to the internet and smartphones, so being the closest dentist office is no longer going to cut it. To offset the costs of operations and rent, dentists will need to work harder to maintain...
The term "content marketing" is being thrown around in business circles a lot these days, but surprisingly few people understand exactly what it is. The general understanding is that it's text written for a company's website that's designed to improve its online presence. Yes, that's an incredibly...
Data can assist any marketing initiative. No strategy is impervious to the benefits of gathering information, analyzing it and using that data to adjust processes in order to reach a more targeted audience or improve the impact made on the customer. On hold marketing programs, while typically...
Think back to the last time you received a telemarketing call. You were probably sitting down to have dinner with your family (it always seems to be at that time) and once the phone rang and you got up to answer it, you were bombarded with a hard sell. It was likely an unpleasant experience and...