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on hold marketing
In an increasingly digital age, many companies have turned toward social media as a means to reach out to customers, both current and prospective ones. While it is easy to jump on the bandwagon, it might not always be the best solution for target marketing. A contribution piece in Entrepreneur...
It’s Monday morning and by 8:30 a.m., the phone lines are lit up at most medical offices. The weekend’s ailments, sniffles, and injuries require an appointment to see the doctor. Maybe 100 patients will call before noon. The problem is, the medical offices are staffed with one or two people to...
My inspiration to create this article on "best practices for call handling" is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses. It is important to describe the nature and purpose of my phone calls to these businesses. The...
The medical and dental industries are testing out new digital marketing tools, but despite these changes customer service is still the most important consideration, according to an IBM study. These findings were released during the South by Southwest Interactive conference in Austin, Texas. "We...