Perhaps the biggest misconception in the business world is that you have to spend money to make money. Yes, running a company is costly and there are a myriad of required expenses, but many key initiatives – particularly marketing and advertising – can be accomplished with a relatively small budget.

There are plenty of ways organizations can implement effective marketing strategies without spending obscene amounts of money and draining their budgets. In fact, given the current state of the economy, cost-effective methods are ideal in this day and age because of their low risk, high reward nature.

For example, an on hold marketing strategy is a perfect fit for virtually every organization. It is relatively inexpensive, but can be incredibly successful. Hold messaging that represents the company’s mission statement and reminds callers why they made the right choice going with their organization versus a competitor.

Of course, without taking the proper steps to ensure a plan is of high quality and will be effective in their respective market, any company’s marketing program will suffer, regardless of the budget. An article in Smart Company addresses this issue.

“Sure there’s an element of luck in the rise of many businesses. There’s always going to be someone better connected and better funded than you, but those people will also fail if their idea or execution of that idea is – to put it bluntly – crap,” writes Bella Katz, the author of the article. “A well-thought-out brand and marketing strategy says precisely and uniquely what your business stands for; what you offer customers; exactly who those customers are; and how you’re going to reach them.”

With very little money, organizations can generate hold messaging strategies that work for their business. Partnering with an on hold solutions provider will help businesses obtain the right plan for their needs and budget.