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on hold marketing
Blog
Learn to Exceed Your Marketing Goals
Our blog contains company news, industry trends, marketing tips and expert advice on on-hold messaging and in-store music & messaging.
Why it’s important to incorporate data into a hold messaging strategy
Data can assist any marketing initiative. No strategy is impervious to the benefits of gathering information, analyzing it and using that data to adjust processes in order to reach a more targeted...
Subtlety is key with hold messaging
Think back to the last time you received a telemarketing call. You were probably sitting down to have dinner with your family (it always seems to be at that time) and once the phone rang and you got...
How an on hold marketing strategy can help a business
There's really only one question that must be asked prior to investing in any kind of product, service or new strategy for your business: "What's the point?" Ultimately, it's important to know why a...
On hold marketing is an ideal strategy for businesses on a budget
Perhaps the biggest misconception in the business world is that you have to spend money to make money. Yes, running a company is costly and there are a myriad of required expenses, but many key...
Use hold messaging to differentiate yourself from your competitors
There are a number of ways on hold marketing messages can allow a company to stand out in front of its competition. Recently, this blog discussed the importance of thought leadership and how...
The importance of humanized hold messaging
At the end of the day, customers are people, and they want to buy from other human beings. This fact sometimes gets lost on marketers and can often result in an ineffective strategy. This is more...
Human interaction is beneficial, so keep callers on the phone long enough to find out
Despite a myriad of new communication options, nothing quite beats the value of a live conversation. Sure, consumers can email, text, tweet or use any number of social applications to contact...
What can designer cupcakes teach us about on hold marketing messages?
Do you remember the first time you saw a designer cupcake bakery? It was a novel concept. Breaking off from the traditional bakery to create a niche industry was genius. That seems like a long...