We’re often asked “Why do I need a on hold messaging program for my business?” We’re glad to have the question asked because the phrase “on hold messaging” is not self explanatory. The phrase “on hold messaging” refers...
A couple of times in the past few weeks, we’ve received surprised reaction from existing clients when we’ve been talking with them about updating their program and have told them that “We’ll do the writing for your on hold scripts, just point us in the...
Going to the dentist is often a stressful experience. As children, we hated going, and while we became more educated about the benefits of seeing a dentist as we got older, much of the apprehension children have about going stays with many adults. Sometimes, even...
Developing content — whether it’s in print, audio or visual form — has proven to be an effective marketing strategy. But if that’s the case, why are health care organizations finding it so hard to embrace this concept? It’s not that medical...
In an increasingly digital age, many companies have turned toward social media as a means to reach out to customers, both current and prospective ones. While it is easy to jump on the bandwagon, it might not always be the best solution for target marketing. A...