On Hold Messaging Case Study

Aireco Supply Wanted To Leverage Hold Time For A Win-Win

“On Hold Marketing has helped Aireco in many ways. It gives us the opportunity to highlight current promotions, new products, our Customer Loyalty Trip Program, upcoming training & events, and more. Although we prefer to not have our customers hold too long, it’s nice to have something interesting for them to listen to while they are holding, especially during our busy season. When our customers have something nice and informative to listen to, it reduces hang-ups and alters the caller’s perception of time, so it doesn’t seem like they were waiting long at all. It’s always great when a caller is taken off hold and immediately inquire about something they just heard on the phone; that’s proof our On Hold Marketing is working!”

Jane Niedenthal – Director of Marketing

Here’s How On Hold Marketing Works For Aireco Supply

1. The On Hold Marketing team writes and produces On Hold messages in coordination with Jane Niedenthal, Director of Marketing at Aireco.
2. The audio production is sent to the branch locations to play through their telephone system….and is heard by contractors On Hold
3. As the contractors are holding, they hear about how to sign up for training events, and incentive programs. They will also learn about new products, current promotions, etc. This leads to more contractor inquiries about products and events they heard about while on hold!
4. George in inside sales passes product inquiries to Mike in outside sales…so he can follow up!

Aireco’s On Hold Marketing Demo

“Aireco has used On Hold Marketing for our on hold messaging since 1996 and are very pleased with the quality of their work. If you need help with a message, they are quick to provide you with ideas & suggestions. I would highly recommend On Hold Marketing to any company that wants to take their business to the next level of professionalism and increase their business awareness to customers through the use of the SalesMaker On Hold System.”

Jane Niedenthal – Director of Marketing

For More Information On How On Hold Marketing Can Help You With Your HVAC On Hold Experience, Call 800-342-0098 Or Send Us A Message.