On Hold Messages: What Are They?

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On hold messages are professionally produced audio programs played through a telephone system specifically for callers who are on hold. The program combines the spoken word with a musical background, which we call the narrative and the music bed. Professional voice artists voice the narrative, and each program lasts about 6 minutes, looping continuously.

Because your on hold program becomes part of your marketing and advertising, it should be updated periodically to keep pace with your business and your callers.

On Hold Messages: The Benefits

On hold messages offer clear benefits over a silent on-hold experience:
  1. Fewer hang-ups—callers will hang up on silence, fearing they’ve been disconnected.
  2. Fewer complaints—callers perceive a shorter wait when they have something entertaining and informative to listen to.
  3. Greater exposure—callers hear current information about your services and products.
Research supports these facts, so turn your customers’ on hold experience into a win-win situation.

To learn more about On Hold Messages,
call us at 1-800-342-0098

Ready to hear audio samples? Click here!		 on hold messaging
Research and Studies of On Hold Messaging "Executives spend 15 minutes a day or 68 hours a year on hold." - USA Today

72% of first time callers who hang up will go shop your competition – Sales & Marketing Management Magazine

After only 58 seconds of silence the average caller perceives they have been on–hold for 2-3 minutes – Independent Research

"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association

"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center

Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.

Callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. - Infomax, Inc.

85 to 88 percent of callers prefer on-hold messages to silence - (Cellular Marketing Magazine, and Teleconnect Magazine, respectively)

Need more information?

Call 1-800-342-0098

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The professionals at On Hold Marketing are always there for us when we need them. They always walk us through the entire process and their turnaround time is always quicker than I expect. I would recommend On Hold Marketing to anyone!

Kelley Parks
Call Federal Credit Union, VA
messaging on holdThe next step is yours—call us at 1-800-342-0098