On Hold Messages: What Are They?
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On Hold Messages: The Benefits
On hold messages offer clear benefits over a silent on-hold experience:
Research and Studies of On Hold Messaging "Executives spend 15 minutes a day or 68 hours a year on hold." - USA Today
72% of first time callers who hang up will go shop your competition – Sales & Marketing Management Magazine
After only 58 seconds of silence the average caller perceives they have been on–hold for 2-3 minutes – Independent Research
"41% of American consumers have initiated a purchase over the phone in the last year." - American Teleservices Association
"94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received." - Inbound Telephone Call Center
Jefferson Denneandrus, a research firm, found when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated.
Callers stay on the line up to 25% longer when provided with On Hold Messaging versus "dead air" or "background music," and up to 17% longer than radio. - Infomax, Inc.
85 to 88 percent of callers prefer on-hold messages to silence - (Cellular Marketing Magazine, and Teleconnect Magazine, respectively)
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The professionals at On Hold Marketing are always there for us when we need them. They always walk us through the entire process and their turnaround time is always quicker than I expect. I would recommend On Hold Marketing to anyone!
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