Sound LogosA sound logo is any audio element that helps to brand a business. Think of Intel, NBC, or ESPN…they all have highly recognizable, distinctive sound logos. Wikipedia defines the term as follows:
“The sound logo is one of the tools of sound branding, along with the jingle, brand music, and brand theme. A sound logo (or audio logo or sonic logo) is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial. It can be seen as the acoustic equivalent of a visual logo.”
Do you have a sound logo?
If you have a Sound Logo of your own, we at On Hold Marketing believe you should use it wherever possible—in your on hold program, your Web site, or even in any automated attendants within your phone system if it is short enough. Your Sound Logo serves as an audio tag line that makes people think of your business.
Here’s an example of a Sound Logo:
Branded Music Bed
A Branded Music Bed (not to be confused with a radio jingle) contains a musical soundtrack customized for an On Hold message program that plays behind the spoken word and between messages. It works to establish your unique brand as it incorporates and expands on the musical theme created for your customized Sound Logo.
Here’s an example of a Branded Music Bed with a professionally voiced Auto Attendant:
We can create your sound logo and music bed
On Hold Marketing employs two musicians with combined musical composition and arranging experience of nearly 50 years. Allen Brown (Berklee College of Music) and Rich Moncure (East Carolina School of Music) operate On Hold Marketing’s music studio, which includes 24 tracks of Roland Digital Recording equipment and Roland’s Fantom 6 keyboard and sound engine. Allen and Rich also perform live with KOS, a 34-year-old performing group in Virginia www.kosband.com
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